Starbucks doesn't really need the short-term sales boosts that The summer menu also includes a Baja Black Bean Veggie Wrap, theĬaramel Ribbon Crunch Frappuccino, and Salted Cream Cold Foam for its This beverage mixes a Mango DragonfruitĬrispy Grilled Cheese: A three-cheese blend melted between toastedįrosted Doughnut Cake Pop: Vanilla cake dipped in a chocolateyĬoating in the shape of a mini doughnut that's topped with Topped more whipped cream and chocolate cookie crumbles. On top of whipped cream and chocolate cookie crumble. Mocha Cookie Crumble Frappuccino: Mocha sauce andįrappuccino chips are blended with coffee, milk, and ice that is layered ![]() With marshmallow whipped cream and a graham cracker crumble. Milk chocolate sauce with a blended mix of coffee, milk, and ice topped S'mores Frappuccino: Marshmallow-flavored whipped cream and Those drinks will be around for months, so there's no reason toįor summer, Starbucks has brought back its S'moresįrappuccino, which you could argue is the featured beverage in a Shop to get their PSLs or Christmas Caramel Brulee Lattes, but they know Offering a special drink for an entire season, not just a few days, In a row order the blended frozen treats, it can gum up the works. That's not a problem when they are ordered Problem is that Frappuccinos take longer to make than the otherīeverages on the menu. That's why it has changed its Happy Hour special offers fromīeing solely Frappuccino based to varying between different drinks. The Frappuccino-of-the-week crowds caused more problems than they were And while they did draw in some new customers, in many cases, Other offbeat, limited-time beverages didn't quite have the same became a viral hit, Starbucks' attempts to follow it with Potential to become regular seasonal additions - or even permanent menu It also introduced a few new items that have the The coffee giant just launched its summer menu, and some familiar Surge in orders of complex, one-off novelty drinks can slow down linesĪnd worsen the user experience for devoted regulars and occasional Keep customer flow smooth - baristas will naturally be more efficientĪt preparing drinks they've made a thousand times before, whereas a Its seasonal menus (and sprinkling in some new options), StarbucksĬreates both anticipation and predictability. That they may attract surges of social media love (example: the Unicornįrappuccino), the coffee chain has focused on establishing seasonalĬall it the Pumpkin Spice Latte (PSL) model. Instead of releasing drinks for just a few days with the idea Starbucks (() NASDAQ:SBUX ) has largely gotten out of the stunt beverageīusiness. ![]() APA style: Starbucks Has A New Summer Menu - And A Better Strategy.Starbucks Has A New Summer Menu - And A Better Strategy." Retrieved from MLA style: "Starbucks Has A New Summer Menu - And A Better Strategy." The Free Library.
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